So scrumptious it’s almost too much

Sometimes it happens that you hear a song and that tune instantly and inevitably goes to your head and stays there no matter how you try to avoid it. You realise that you’re humming that song all the time, you must listen to it many time a day and if there is a video available you need to watch it repeatedly. Clear symptoms of addiction. Obsession. But also enjoyment. When you have got the song stuck in your head you just can’t do nothing but let it be there and do it’s devious works.

This is exactly the case with HAM’s new “Lower Your Sight” song. It has totally hooked me. This song is obviously super catchy with a interesting mix of typical Girls’ Generation type of dance beats and more rock’ish tunes. The prmotional video of this song emphasizes that “dualism” nicely as there are two setups (plus a short story): White studio space where Ga-Yeon, Hyoni and Park Sujin are dancing dressed in scrumptious mni skirts accompanied with men in white. The other set is dark rock scene where girls are so Buono! and have even band behind them.

Quite a funny name this Korean one and a half year old girl tiro has. Actually HAM is a shortening and stands for “Heart And Mind”. They have released only digital singles so far and “Lower Your Sight” is group’s 6th single.

Here’s the PV:
http://www.youtube.com/watch?v=fGk8Vp_2cP0

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KAKKO-II.COM is a Hello! Project & J-pop blog for all you fans out there.

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